Windows Phone mobile web traffic nosedives

July 17th, 2013, 21:56 Posted By: wraggster

Microsoft OS loses steam in Australia, but picks up in the UK.
Windows Phone-powered devices initially proved to be very popular in the down under market, but sales have drastically dropped over the last year and a half. Meanwhile the UK seems to be slowly warming to Microsoft handsets, seeing an increase to 1.31 per cent of all UK mobile web traffic, according to 51Degrees.mobi.
The OS makes up around seven per cent of UK sales from the last three months compared to 4.3 per cent during the same period in 2012.
US sales of Windows smartphones has also experienced a respectable 0.9 per cent growth.
At the beginning of 2012, mobile web traffic from Windows Phones in Australia was at around 1.2 per cent compared to below one per cent in the UK. It continued to rise at a rapid rate in the land of Oz to reach 1.4 per cent, and 1.2 per cent in Blighty.
Then around April 2012, interest in its devices seemed to go walkabout levelling with the UK in June at about 1.5 per cent and continually decreasing to about 0.6 per cent in June this year.
The UK, however, saw Windows Phone mobile web traffic grow and grow to hit an impressive 1.3 per cent in June 2013.

Have a look at 51Degrees data to see how the results panned out over the year.

http://www.mobile-ent.biz/news/read/...sedives/021898

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