Apple Arcade is a short-term fix with far reaching consequences

October 4th, 2019, 22:26 Posted By: wraggster

In an interview with Gamesindustry.biz, Ustwo studio head Dan Gray said that Apple Arcade relieves the burden of having to explain to players that mobile games are really worth the £3.99 price tag. Gray said that making premium games has been a dangerous proposition for a number of years, and that even for a successful studio like Ustwo, it would still be dangerous to throw a game out there and charge £5. According to Gray, one of the positive things about subscription in general is there's no direct one-for-one value transaction.
I agree with Gray on all of these points. With Apple Arcade it's now up to Apple to convince players to pay for games. However, this merely solves a short-term problem that developers face, but in the long-run Apple Arcade and similar subscription services could be harmful to the games industry as a whole.
Like Gray, most developers that are part of the Apple Arcade launch line-up are very happy with their deals. Apple has probably paid them a substantial chunk of money for exclusivity, plus it's Apple's problem to sell the content to users. This eliminates the financial risk for developers, they get money upfront and can focus on production, and the marketing will largely be handled by someone else.

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