Details of the launch plans of Microsoft's new Windows Phone 7 have been revealed by the Wall Street Journal.
The launch is said to be "centered" in New York with events in other cities simultaneously according to people "familiar with the launch plans" cited by the WSJ.
The launch event will take place on the 11th of October and US carrier AT&T will begin selling them a month later.
Echoing an exclusivity deal with the iPhone, AT&T has also secured an exclusive period in the vitally important US market although it's expected not to last as long as the enduring iPhone exclusivity.