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Volkswagen adds 2,000 iPads to UK showrooms for customer engagement

August 18th, 2012, 15:30 Posted By: wraggster

'Interactive retailer network' will connect all of the car firm's digital platforms.
Volkswagen has partnered with developer Tribal in the past, working together on an iPhone app that enables users to tailor a car to their liking.
The car giant has now taken its mobile initiative one step further by launching a 'interactive retailer network' with Tribal, which will connect all related products and digital tech into a showroom app.
UK customers will be able to access the new platform on more than 2,000 iPads, which will make their way to showrooms across the country in coming weeks.
Users will also be able to find out the car best suited to their needs, filtering through price, fuel type, performance, tech, space, and more.
Tom Roberts, MD, Tribal, said: "This app integrates technology and retail together on an unprecedented scale. This trailblazing initiative is a logical extension to the digital thread which we created for Volkswagen following our design and build of their website and iPhone app."

http://www.mobile-ent.biz/news/read/...agement/019065

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