Virgin Media has introduced the ZTE Blade V into the UK market, priced at £71.99.
The four-inch smartphone is said to be one of the most powerful in the price range compared to predecessors and competitors.
The device has a quad-core 1.2GHz Qualcomm chip-set, 1GB processing memory and 4GB of storage packed into its tiny body.
A number of Android applications are available for the platform and it benefits from the Kingsoft Office suite being pre-embedded in the Android 4.1 Jelly Bean OS.
To top it off, the phone has a 5MP camera with auto-focus as well as a panoramic shooting mode.
Kalam Meah, account director at ZTE UK, said: “We strongly believe smartphone technology should be accessible to everyone, and taking on board feedback from our customers, the Blade V is designed to deliver a richer multi-media experience at a more affordable price point than ever before.” The cheaper mobile market is rapidly becoming an essential sector in the smartphone world –Android have already flooded it with an array of lower priced devices, and Nokia have jumped on the band wagon with its Lumia 625. Emerging markets are crying out for a larger selection of affordable smartphones, as countries such as China and India take over the number of device shipments.
The Blade V, exclusive to Virgin Media is available from today in-store, and will be available online soon. Virgin Media customers can get a 20 per cent discount on the retail price if they purchase the handset from a Virgin Media store.