Two fifths of Britons shun SMS for OTT messaging

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April 25th, 2012, 23:00 Posted By: wraggster

Turning to BBM et al to save money and organise riots.
Research from www.MyVoucherCodes.co.uk found 81 per cent of UK phone users had downloaded smartphone apps, or activated services, that allowed them to send ‘free’ messages between friends.
These apps proved more popular than 'free' voice apps, which 48 per cent had downloaded.
Of those who used OTT messaging, 41 per cent admitted they did so as an alternative to traditional text - even though 92 per cent of respondents claim to have ‘free SMS’ as part of their tariff.
Bit weird then, that 53 per cent explained that they wanted to ‘save money’ on their monthly phone bill. Meanwhile 21 per cent claim to find the services ‘easier to use’ than SMS; while 18 per cent claim they use the services when their network signal is poor.

http://www.mobile-ent.biz/news/read/...ssaging/017840

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