UK startup Touchnote has hailed Microsoft's approach to Windows Phone 7 developers as "really refreshing", as it works on its app for the new OS.
Touchnote allows mobile users to turn their cameraphone snaps into physical postcards, and is already available for iPhone, Android and Nokia handsets.
CEO Raam Thakrar says he's been impressed by Microsoft's attitude so far in getting apps up and running for Windows Phone 7.
"It was really refreshing that the WP7 team spent a lot of time with us – helping us with our build, providing feedback and stamping out bugs," he says.
"That’s not something that their competitors often do in our experience. From early on, Microsoft openly gave us feedback that we were a really well designed app, as well as some constructive criticism. Given the somewhat confusing and frustrating experience of working with app stores elsewhere, this has been a breath of fresh air."
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Thakrar also praises the "really intuitive and highly visual" Windows Phone 7 UI, which he says "couldn't be more different from Android or iPhone".