Three quarters of 18- ...

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Three quarters of 18-34 years olds use phones to select movies

February 6th, 2012, 20:01 Posted By: wraggster

Younger smartphone users identify difficult Iranian art films using their BlackBerry Curves.
Research from Dres Consulting for Odyssey Mobile revealed the extent to which smartphones are now influencing real-world purchasing behaviour.
It found, for example, that 58 per cent of these users are likely to click on a banner to watch a movie trailer they are interested in on their device, compared to the market average of 23 per cent.
It also revealed:
* 81 per cent want more film information available to view on their smartphones
* 70 per cent of users are interested in seeing trailers on their devices
* 67 per cent spend at least one hour per day surfing the web on their smartphone
* 53 per cent have used their device to follow up on a TV ad while 42 per cent have done the same for a poster ad
* A quarter of these users have downloaded a specific app for researching new movies
The study looked at smartphone users in the UK, Germany and France.

http://www.mobile-ent.biz/news/read/...-movies/016933

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