Three fifths of UK iPhone owners admit to being blindly loyal to Apple

February 12th, 2014, 22:17 Posted By: wraggster

iAddict: Once an iPhone user, always an iPhone user.
Three fifths of UK iPhone users would always choose a newer iPhone model when upgrading their device without even comparing what is on the market, reports SIMOnlyContracts.co.uk.
54 per cent of iPhone owners asked revealed that they had owned an earlier version of the handset as well.
17 per cent said that they owned a BlackBerry before turning to the iSide, 14 per cent had a Nokia, nine per cent Samsung, four per cent HTC and Sony Ericsson bringing up the rear with two per cent.
Of the 2,275 people aged 18 and over who said that they own an iPhone, only nine per cent stayed old school with an iPhone 3/3GS, 10 per cent had a 5C or 5S, 29 per cent owned an iPhone 4/4S and 52 per cent had an iPhone 5.
Roshan Bholah, founder of SIMOnlyContracts.co.uk, said: “It’s really interesting to discover this blind loyalty amongst iPhone users – they’ll no longer consider other mobile phones on the market, purely because they trust Apple and perhaps like being associated with the brand.”
37 per cent said that they stuck with Apple due to the fact that they were used to the interface, 28 per cent said they thought it was just the best phone available, and 25 per cent were influence by friends or family.
Bholah continued: “The old saying, ‘if it ain’t broke, don’t fix it’ could ring true here, as it’s clearly a case of them having a positive experience with the handset. It’s ultimately the loyalty all brands hope to achieve with their customers – old and new.”

http://www.mobile-ent.biz/industry/m...o-apple/042957

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