The iUser: What device do we use the most the iPad or iPhone?

August 19th, 2013, 23:32 Posted By: wraggster

The progression of our gadget usage trends.
There are 397 million active iOS devices globally, with iPhone owning a 72 per cent share of the iOS market and iPads taking 28 per cent, reported Flurry.
The activities on each device differ rather a lot as well with value shoppers more likely to use their iPhone to scan barcodes and find bargains.
Single people, as well as hip urban lifestyles use theirs most to socialise, while new mothers use the iPhone in the pursuit of goods, services, and support.
As children get older, mothers device usage changes - using the iPad more often for activities such as education and entertainment for their children. However those who much prefer the tablet are more likely to be pet owners, and home design enthusiasts, as well small business owners, who could be working from home."
iPad owners spend 42 per cent more time on apps than on an iPhone - however the time spent on a device over all depends on which category is being viewed at the time.
iPhone owners spent 13 times as much time on navigation and travel apps, and use their phone more often for health and fitness apps that tracking exercise.
iUsers tend to use their iPad most between 6pm and 11pm, when they have an increased amount of time to read and play games. At night the iPhone takes over between 2am and 4am.
The media multitaskers amongst us - of which there around 53 per cent in the UK - tend to use both devices throughout the day. As an example, during the day the phone can be used to keep in contact with friends and family, where as the iPad will be used in a more professional manner.
Developers are going to have to get increasingly smart if they are going to catch up with the ever changing trends.

http://www.mobile-ent.biz/news/read/...-iphone/022172

There are 0 comments - Join In and Discuss Here