Its Tap Tap Revenge games have been downloaded more than 25 million times on iPhone, but now Tapulous has launched a new game called Riddim Ribbon.
Developed in collaboration with Will.I.Am from the Black Eyed Peas, the game (App Store link) is a futuristic racer with three of the band's songs preloaded.
As players speed along the undulating track, they can choose to shift paths, triggering different remixes of the songs.
The game offers extra tracks via in-app purchases, with songs from Tiesto and Benny Benassi available at launch.
Early purchasers are also being offered a free MP3 remix download, and 100 credits to use to buy songs in Tap Tap Revenge 3.