Sub $150 smartphone shipments are doubling every year

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October 23rd, 2012, 18:34 Posted By: wraggster

It may be hard to believe that there are other phones on the market beyond the iPhone and Samsung Galaxy, but there are.
In fact, the NPD Group says sub $150 smartphones will account for a 29 per cent share of the smartphone market by 2016 – spiking to 60 per cent for the APAC region.
Meanwhile, low-cost smartphone shipments are set to double every year from the 4.5m in 2010, up to 311m in 2016.
Android will also power a large number of the devices, rising from two per cent this year to 29 per cent in 2016.
Shawn Lee, research director at NPD DisplaySearch, said: "Most mobile phone subscribers around the world can’t afford to spend more than $200 for a smartphone, on top of their service plans.
"Low-cost smartphone manufacturers create these new products quickly without much investment, which has allowed them to extend their telecom subscriber base to emerging regions."

http://www.mobile-ent.biz/news/read/...ry-year/019665

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