Sony 'Xperia Unleashed' campaign kicks off on Monday

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July 6th, 2012, 21:45 Posted By: wraggster

In the months following its split from Ericsson, Sony has embarked on an unrelenting marketing drive by launching numerous Xperia devices.
And the firm continues to promote its flagship brand with the 'Xperia Unleashed' campaign, which invites people to hunt down 'Xperiabots' in London and Manchester to win prizes.
These can be found in both physical and print forms across train stations etc, with location clues churned up by the 'Leader Bot' on the @xperiaunleashed Twitter account and #xperiaunleashed hashtag.
By uploading alpha numeric/QR codes to the Sony Facebook page, competitors have the chance to win Xperia NXT handsets, movie premieres, DJ sessions and gig tickets.

http://www.mobile-ent.biz/news/read/...-monday/018546

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