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April 29th, 2013, 15:50 Posted By: wraggster
Initial stock of the £580 device sold out within two hours.
Last week, Selfridges secured exclusive release privileges of the BlackBerry Q10 device online and in its London, Birmingham and Manchester stores from April 26th - 28th,which yielded grand results.
The high-end retailer says the BlackBerry 10-powered device became its fastest-ever selling consumer electronics product within 24 hours. In fact, initial stock sold out within two hours, and Selfridges claims stock continues to be delivered on the hour, every hour to meet demand.
Meanwhile, pre-orders started on the company's site on April 24th, reaching over 30,000 page views
Julian Slim, head of home and leisure, Selfridges, said: "The BlackBerry Q10 has been, without a doubt, the most highly anticipated smartphone we have ever sold and is already our most successful. Our partnership has proven to be a powerful combination of great technology and commercial success."
Rob Orr, MD of BlackBerry UK and Ireland, said: "The BlackBerry Q10 represents the next chapter in the BlackBerry 10 story and we are delighted that it has been so well received. This initial success at Selfridges highlights the strong consumer demand for a high-end physical keyboard smartphone."
http://www.mobile-ent.biz/news/read/...ve-sold/021206
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