Samsung says what it sees, like saying the Galaxy S III is "designed for humans". Well, it's hardly likely to be used by lizard men.
Now, the South Korean electronics mammoth says its new Galaxy Camera, which is powered by Android Jelly Bean, is a camera reborn. However, it follows last week's unveiling of an Android-based Nikon COOLPIX S800c camera.
Seemingly, mobile operating systems (or maybe just Android) have become so mainstream that adding the tech to cameras will become the norm in the future.
The Galaxy Camera has been built on the OS to 'revolutionise' photography, opening it up to Google Play so that users can download photo apps to edit and share their snaps on-the-go.
Of course, access to the Android store means users can download any app, game etc that takes their fancy, while the 'S Suggest' feature recommends new offerings.