Samsung Premiere 2013: Meet the Galaxy S4 family

June 20th, 2013, 23:41 Posted By: wraggster

The Mini, the Active and the Zoom – all that's missing is an Uncle Fester.
Da-da-dum, click-click. That's what springs to mind when I hear the term the 'S4 family,' but I'm mysterious and spooky like that.
Samsung took to London to showcase its new range of Android and Windows-based Galaxy and ATIV devices, even though most of the Galaxy S4 line was already unveiled ahead of tonight.
The Galaxy S4 has sold more than ten million units in under a month, and Samsung hopes to generate even more sales with the launch of the Galaxy S4 Mini, theGalaxy S4 Active and the Galaxy S4 Zoom.
DJ Lee, president and head of sales and marketing for mobile and IT communications, said: "The new Galaxy S4s will fit a wide range of lifestyles no matter who you are or where you live."
VP of European telecommunication operations, Jean-Daniel Ayme, went on to reveal the flagship S4 will be released in five new colours: Purple Mirage, Red Aurora, Blue Arctic, Pink Twilight, and Brown Autumn.
Galaxy S4 Mini
Ayme, said: "For many people their smartphone is like a fashion statement, so we delivered a compact yet powerful version of the Galaxy S4."
Full details on the ME site.
Galaxy S4 Active
He continued: "The Active is all about durability. You can take it to the desert, the beach or use while skiing on snow or water."
Sadly for those wanting to make calls from the deep, the touchscreen doesn't work underwater, but the phone will function for up to 30 minutes in up to one metre. Users can take photos underwater, however, controlling it through the camera button.
Full details on the ME site.
Galaxy S4 Zoom
The lens is the USP for the Zoom, which will launch in White Frost and Black Mist, the traditional S4 colours.

http://www.mobile-ent.biz/news/read/...-family/021685

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