Samsung has got the The X Factor

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September 28th, 2012, 01:19 Posted By: wraggster

Product placement deal ensures judges and contestants on UK talent show will be gifted with Galaxy devices.
Samsung has secured a major marketing deal with ITV, FremantleMedia and Syco, which will see its line of smartphones and tablets featured on the show starting from Saturday, September 29th.
Eagle-eyed viewers will have noticed Tulisa screaming down her BlackBerry to Simon Cowell on last week's show, while Louis picked up a call on his iPhone, but not any more.
Judges are now getting provided with brand new devices like the Galaxy Note II, which doesn't hit stores in the UK until October 1st, as will the contestants competing in the live finals.
Dominic Burns, senior VP of licensing & entertainment at FremantleMedia, said: "Samsung is a fantastic brand and the perfect partner to pioneer product placement on The X Factor. We look forward to working with Samsung to make this key multi-platform relationship a success."

http://www.mobile-ent.biz/news/read/...-factor/019488

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