Despite enduring a notably torrid time of late, HTC has followed in the footsteps of BlackBerry by publicly dissing one of its far more successful rivals.
The manufacturer’s chief marketing officer Benjamin Ho accused Samsung of serving up ‘more of the same’ with its new Galaxy S 4 device in an email to The Wall Street Journal. It said: “With a continuation of a plastic body, and a larger screen being the most obvious physical change, Samsung’s new Galaxy pales in comparison to the all-aluminum unibody HTC One. This is more of the same. HTC remains the best option for those people looking for the best technology wrapped in premium design.”
In what appears to be a somewhat misguided attempt at reversing its own poor fortunes, it was also reported by Mobile Magazine that HTC set up shop outside the venue of the Galaxy S 4 launch – New York’s Radio City Music Hall - to give demonstrations of its new HTC One smartphone along with $100 coupons for the device.
Elsewhere, it was reported yesterday that BlackBerry CEO Thorsten Heins has also been on the offensive, telling the Australian Financial Review that Apple’s time as a dominant force is over.
He said: "Apple did a fantastic job in bringing touch devices to market ... They did a fantastic job with the user interface, they are a design icon. There is a reason why they were so successful, and we actually have to admit this and respect that."