RIM set to overhaul App World offering

September 26th, 2012, 14:10 Posted By: wraggster

BB10 will bring more content to rent or buy with 'one stop shopping'.
So much is riding on RIM's new BlackBerry OS, which is set to land after many delays in Q1 2013.
The firm is haemorrhaging subscribers and falling behind iOS and Android with every month that passes. It also has to contend with a reinvigorated Windows OS.
A key part of BB10, therefore, is the content offering carried by the App World storefront.
At the BlackBerry 10 Jam conference in San Jose, RIM revealed that portal would host music, movies, and TV in addition to apps.
No details on partnerships or how it might work, but clearly RIM is conscious of the ease with which people buy from iTunes and the aggression with which Samsung, Sony and others are setting up their own content stores.
All this will materialise when RIM launches its new BlackBerry 10 devices on six continents in the first quarter of 2013.
It maintains feedback from operators has been great and even reported a slight rise in BB users from 78m to 80m in the last quarter.
You see, it's not all about North America, you know.
Then there's the battle for developer mindshare. This is another point of contention, with Morgan Stanley recently claiming support stands at 'zero' while RIM counters that the BlackBerry 10 Jam developer conferences have been sold out.

http://www.mobile-ent.biz/news/read/...ffering/019475

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