Report: Mobile to become gaming's biggest market by 2015

October 23rd, 2014, 21:22 Posted By: wraggster

42% YoY rise in sector value will see it take console's crown, says Newzoo
[h=3]Newzoo[/h]Newzoo is an innovative global market research firm with a primary focus on games. The company provides...
newzoo.com


A new report has named 2015 as the year in which the value of the mobile games market will exceed that of consoles, making it the industry's most lucrative sector.
The Quarterly Global Games Market Update, from Newzoo, pins the total estimated value of mobile games at $25 billion for the year, a huge leap of 42 per cent from the total value in 2013. That rise, the company believes, is not only thanks to the sudden rush of revenues from vast developing markets like India, but also the continuing performance of markets like North America and Asia, which some had predicted to have reached saturation point.
"With the public release of these new forecasts, Newzoo is deliberately countering the sentiment aired in recent months that the mobile gaming market is becoming saturated in mature Western markets, especially the US," said analyst Vincent van Deelen in a note accompanying the research.
"This is simply not the case. We are also emphasizing that the recent results of individual high profile companies such as Rovio, King, DeNA and GREE are not necessarily indicative of the state of the mobile market as a whole. It is not in our interest to inflate market figures, but the hard facts have forced us to adjust our estimates upward. We have maintained our year-on-year growth rates toward 2017, ultimately leading to a $40Bn+ market in 2017."

http://www.gamesindustry.biz/article...market-by-2015

There are 0 comments - Join In and Discuss Here