Apple is working on a 'digital newsstand' to sell electronic magazines and newspapers to iPhone, iPod touch and iPad users, according to a Bloomberg report.
It claims that iPad would be the focus for the new store, which would do for newspapers and magazines what iBooks has done for books.
What's more, the report suggests that the new store will tie into subscriptions for these publications - plans for which were rumoured last week.
While it could launch this year, Bloomberg thinks Apple may delay the launch of such a store until its second-generation iPad is announced early next year.
Publishers aren't spilling details of the new store or commenting on the speculation, for now.
Many newspapers and magazines are already available for iOS devices, either through standalone apps on Apple's App Store, or via third-party services like Zinio.
An Apple digital newsstand would certainly be bad news for the latter company.