Premium Android apps cost more than iOS apps

February 26th, 2012, 00:38 Posted By: wraggster

Top 100 paid-for apps cost 2.5 times more on Android Market than on Apple App Store.
Researcher Canalys says the top 100 paid-for Android apps would gross at $374.37, averaging at $3.74 per app, while the top 100 paid-for iPhone apps would cost $147, averaging at $1.47 per app.
This was true for all five of the countries examined, which included the UK, the US, Germany, India and Singapore.
Rachel Lashford, MD of mobile and APAC at Canalys, said: "That developers can apparently charge more for their apps on Android and make it into the top paid list is clearly a positive.
"But the reality is that with fewer people willing to purchase apps on Android than on iOS today, there is more of a necessity to do so. Developers and publishers need to balance the iOS volume opportunity with a potentially greater value per download opportunity on Android, where more apps command higher price points.
"Selling more apps at higher prices is the Holy Grail for developers, but achieving big volumes of paid apps on Android is no small challenge. More aggressive price competition around Android apps would help to encourage more consumers to make their first app purchases, drive greater download volumes, and ultimately be good for the vibrancy of the app ecosystem."

http://www.mobile-ent.biz/news/read/...os-apps/017165

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