Player X nets FISHLABS 3D games distribution deal

May 8th, 2007, 17:38 Posted By: wraggster

Mobile media company Player X has partnered with 3D mobile games developer FISHLABS to distribute its premium content in Europe, Asia and South America.

Under the terms of the aggregation deal, Player X has acquired exclusive distribution rights to critically acclaimed titles such as IMGA-short listed Blades & Magic™ and the multiple top award-winning DEEP™, the latter being launched across all three continents from mid-May. Player X will also announce three further FISHLABS games towards the end of Q3 07.

Player X has direct distribution deals with more than 110 mobile operators with a potential global footprint of more than 2.6 billion people and has recently taken top titles such as Miami Vice and Wallace & Gromit to places as disparate as Latvia, Mexico and India.

“Since more operators now outsource their mobile game needs, it’s vital for any content provider to find a distribution partner with as many direct channels as possible. Player X was our first choice to partner with because of their impressive list of global distribution channels and its highly professional in-house team,” said Michael Schade, CEO & Co-Founder of Fishlabs."

Player X will also distribute five other FISHLABS titles that include multiple top award-winning Galaxy on Fire™, Planet Riders™, Heli Strike™, Burning Tires™ and Tank Raid™ in APAC territories.

“We deliberately work with only a small number of content providers so we can ensure the best possible service for their quality products. Fishlabs’ 3D games are some of the best out there and we’re looking forward to taking these titles to gamers all around the planet,” said Tony Pearce, Player X CEO.

The news follows Player X's recent moves in ramping up its presence in the mobile games market by partnering with companies such as Sky TV and EMI Music and extending its relationship with FremantleMedia by adding a PrizePlay element to evergreen titles such as Family Fortunes and The Price Is Right. These efforts were recognised earlier this year when it was selected as a Finalist for the prestigious 2007 Red Herring Top 100 Awards.

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