PEGI releases iPhone app for UK parents

May 19th, 2010, 19:37 Posted By: wraggster

European age ratings organisation PEGI has released its app for iPhone, iPad and iPod Touch in the UK.

The application allows users to browse a database of over 14,000 games to research content, age ratings and suitability of all videogames that have been rated by the Pan-European Game Information association.

"We hope that this free app can give the PEGI system a boost in awareness among consumers, especially parents," said Simon Little, managing director of PEGI.

"It offers quick and direct access to everything you need to know about PEGI and videogame ratings, so there’s no excuse not to download it."

The UK's Entertainment and Leisure Software Publisher Association said it supports the release, and has encouraged parents to download the app in a bid to increase education on age-ratings.

"We fully support the PEGI classification system for the videogames industry and are delighted that this app has launched in the UK," offered Michael Rawlinson, director general of ELSPA.

The move comes after the ESRB in the US released a similar app for the North American region last year.

http://www.gamesindustry.biz/article...for-uk-parents

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