Consumers are not as aware of cyber attacks as they should be, and think that the price of security is too high.
Even though such a high number of smartphones remain unprotected, Juniper has found that nearly 1.3 billion mobile devices including smartphones, feature phones and tablets will have mobile security software installed by 2018.
Over the last few years, mobile malware has increased over the last two years.
Cyber criminals are starting to focus more on the mobile platform than PC across both enterprise and consumer segments.
By the end of this year, Trend Micro’s data reckons that there will be more than one million malwares within the market.
Within businesses, the implementation of security policies and security products as well as staff training may not be enough, considering the increase of BYOD (bring your own device) as a single policy or measure may not be enough to cover the shear number of devices.
However, steady consumer awareness paired with greater visibility of product adoption levels, resulted in service adoption druing 2012, leading to higher than expected service levels.