Revealing the iPad mini wasn't enough for Apple, as the firm has also unveiled a 'fourth generation' iPad.
Why release another when there was a new iPad released back in March, you ask?
Well, Amazon souped up its original Kindle Fire at the Fire HD launch and Apple seems to have followed suit.
There's no difference in terms of size – it still measures at 9.7-inches – but this time comes with an A6X chip which is designed to double the graphics and processing performance of the A5X found in the iPad 3.
As with the iPad mini and iPhone 5, the fourth generation iPad sports Lightning connector support, while it has wi-fi only and wi-fi and cellular connectivity options.
Wi-fi models will be available from Friday, November 2nd priced at £399 for 16GB, £479 for 32GB and £559 for the 64GB.
Wi-fi and cellular models will ship a couple weeks after the wi-fi only, with pricing at £499 for the 16GB, £579 for the 32GB, £659 for the 64GB.