Company uses colour as a USP, but this new ad attacking Apple just comes off as desperate.
In a new ad, Nokia is taking the fight to iPhone by pointing out the lack of choice when it comes to colour.
That's right; colour.
While Samsung also took advantage of the iPhone 5's arrival, its ads highlighted technical differences between its devices and Apple's, and the .
This thing from Nokia though...
Released by Nokia Germany, the animated video shows iPhone fans queuing up to pick up their shiny new phones, but when a customer asks for a different colour things begin to fall apart.