New platform offers smoother transition onto iOS7 for developers

August 1st, 2013, 23:33 Posted By: wraggster

Adjust.io SDK 2.0 guarantees privacy and is completely debuggable.
Adeven has announced the update of its adjust.io SDK 2.0 which will provide developers, marketeers and agencies reliable and precise data gathering and delivering tools.
The update arrives in good time before the release of iOS7, and will prepare developers for the new platform allowing them to make the necessary changes to their software to introduce it with ease and minimal issues.
Paul Muller, CTO of Adeven, said: "Apple's move towards the IDFA is an all-positive shift towards landmark mobile user data regulation. Now that we are all looking for the same thing again, it will make things a lot easier."
The move will strengthen user capability to control information on app usage. Since the update, Adeven's new software development kit provides all that it did previously with iOS 6, however with improved consistency and detail.
Also with the improvement, developers can better track what their users are doing on the apps, and how they interact with it on and off line.
Christian Wellenbrock, lead developer, commented: "We compute the session length, count and many other more specific metrics that have proven to be extremely useful for the developer to make more informed decisions about their campaign."
Previously Adeven took Facebook's mobile measurement skills to app advertisers, allowing ad sources to be measured and compared.
The updates for this service are available for iOS and Android as well as Windows phone in the near future.

http://www.mobile-ent.biz/news/read/...elopers/022039

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