MWC 2013: App downloads rose in January and marketing costs fell

February 27th, 2013, 23:52 Posted By: wraggster

Cost per loyal user dipped by seven per cent on December.
App marketing specialist Fiksu has released results for January, which is usually a busy month for downloads following the surge of new devices owners that crop up around Christmas.
This year was no different and the Fiksu cost per loyal user (someone that opens an app three times or more) in January 2013 fell by seven per cent (11 cents) on December 2012, with costs at $1.56 and $1.67 respectively.
The daily download of apps in the top 200 free US iPhone apps hit 6.01m downloads in January, rising 13 per cent from December's 5.32m.
Micah Adler, CEO, Fiksu, said: "The January Fiksu Indexes are early indicators of the ‘mainstreaming of mobile advertising’ with marketers placing a focus on value over volume as they strategically plan for the year ahead – spreading their budgets out to maximise impact.
"We expect brands to allocate more dedicated spending to mobile advertising campaigns in 2013 and to only get savvier about aligning seasonal spending to the ebbs and flows of user acquisition costs."

http://www.mobile-ent.biz/news/read/...ts-fell/020733

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