MWC 2012: SMS isn't d ...

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MWC 2012: SMS isn't dead, 95 per cent of Brits still actively use it

February 27th, 2012, 23:27 Posted By: wraggster

51 per cent of smartphone users say they would be lost without texts.
Although instant messaging apps such as WhatsApp and BBM are hugely popular, mobile messaging firm Acision says 95 per cent of UK consumers actively use SMS messaging, while 93 per cent of smartphone users with access to IM services still send texts.
74 per cent of smartphone owners say they 'need' SMS, while 51 per cent of that number went as far as to say they would be lost without it.
Additionally, Facebook Chat, Skype, Twitter, BBM and WhatsApp are the five most popular IM platforms on the market.
42 per cent of smartphone users claim they prefer SMS because of its reach, another 42 per cent cited reliability, 38 per cent said price, while 37 per cent said speed of delivery, according to the report.
In comparison, just four per cent of smartphone users said IM is more reliable than text messaging.

http://www.mobile-ent.biz/news/read/...-use-it/017190

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