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Mobile location-based searches to pass desktop search by 2016

April 20th, 2012, 01:35 Posted By: wraggster

Geolocation media specialist BIA/Kelsey says search on the mobile platform will exceed search on PCs by 27 billion queries per year.
It adds that mobile search revenues are set to grow at a CAGR of 160.4 per cent to $3.2 billion in 2016, up from $400 million last year.
However, desktop local search revenues will grow from $5.7 billion to $10.2 billion, a CAGR of 12 per cent.
Michael Boland, senior analyst and program director, Mobile Local Media, BIA/Kelsey, said: "It's important to note that while mobile local search volume will exceed its desktop equivalent, ad dollars will remain lower.
"This is because advertisers aren't yet keeping pace with the growth of mobile local ad inventory, but we expect that to evolve."

http://www.mobile-ent.biz/news/read/...by-2016/017789

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