Apple is getting more media attention right now than any other technology company, including Google. Microsoft, meanwhile, is languishing in the shadows like Cinderella on the night of the ball. That's the upshot of a study released Monday by the Pew Research Center's Project for Excellence in Journalism, which found that Apple was the focus of 15.1 percent of media coverage between June 1, 2009 to June 30, 2010. Google received 11.4 percent of media coverage during the period, while Microsoft garnered just 3 percent.