Mattel unveils giant iPad

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August 21st, 2012, 23:25 Posted By: wraggster

Massive tablet used to demonstrate toy company's new range of connected playthings.
A giant iPad has appeared in the Westfield London shopping centre to promote toy manufacturer Mattel's Apptivity line of products.
Apptivity toys can be moved across the screen of an iPad to play games, and to demonstrate how it works the company has installed a ginormous tablet in Europe's biggest shopping centre.
One of the games sees children stepping onto the king-sized device and becoming a Hot Wheels Apptiity car by moving around the screen while looking at the immersive screen in front of them.
Mattel’s boys marketing manger Jonathan Kirkley said: “This is just the first element of a highly strategic marketing programme that will bring the Apptivity collection to life across a number of communication channels including TV, digital, social media and viral video.”

http://www.mobile-ent.biz/news/read/...nt-ipad/019099

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