EA's kicking off its free-to-play mobile strategy with an iOS version of the much-anticipated Madden NFL 25. Available now via the App Store, the popular gaming franchise arrives on the iPhone, iPod touch and iPad as a gratis download, though there are (naturally) a slew of in-app purchases that Electronic Arts is hoping you'll splurge on. For example, there's an All Madden Bundle priced at $100. As far as gameplay goes, the publisher says this year's Madden on iOS has been improved with much better touch controls, which should go hand-in-hand with stuff like Ultimate Team and its trademark official licenses for all 32 squads. Speaking of which, we'rereally wondering who's listed as the starting QB for the New York Jets...