"Like Amazon last month, Kobo is now making the jump to an Android-based tablet e-reader. Priced at $200 and available on October 28th, the Kobo Vox is set to complete with the Kindle Fire rather than the iPad. While Kobo can't match up with Amazon's sheer mass of available content, it is partnered with various major book sellers and has a good-sized base of existing customers. Also, previous Kobo products have made a point of supporting open standards for media, and that will presumably continue with the Vox. For those who aren't familiar with Kobo: they have little presence in the US, but their e-readers are fairly popular in Canada, Australia, and a number of other countries.