Sales of the Amazon tab up three times week-on-week.
Amazon is always very cagey about sales figures, but tellsAllThingsD that sales rose significantly following iPad mini's reveal on Tuesday.
Drew Herdener, spokesman, Amazon, said: "Wednesday was the $199 Kindle Fire HD’s biggest day of sales since launch and up 3x week over week."
It's interesting Herdener took the time to acknowledge the HD's price tag – Apple's cheapest offering costs $329 – suggesting that the mini is too dear to interest consumers.
That said, the white iPad mini sold out shortly after going on sale showing that the firm isn't out of the running just yet.