Well, we can stop speculating about the date, at least. Apple has confirmed that it will show a mystery new product on 27th January, at an event at the Yerba Buena Center for the Arts in San Francisco.
The invite, which has a paint-splattered look, simply says "Come see our latest creation".
The obvious conclusion: tablet. The coming days will be spent speculating on what the invite's visuals and wording mean, naturally. Creativity is clearly on the agenda.
Apple hasn't confirmed whether there will be a London simulcast of the launch, as there was with its last event, It's Only Rock and Roll. Either way, ME will be covering the event live on the night.