iPhone users not excited about iPhone 5S, survey suggests

September 12th, 2013, 23:27 Posted By: wraggster

The iPhone 5S has failed to excite existing users of Apple’s iPhone, a survey has suggested.
The survey, conducted by Usurv, found that less than a third (31 per cent) of iPhone users want to upgrade to the 5S when it’s released on September 20th.
Users of phones made by other manufacturers, such as Samsung, Nokia and HTC, appeared to show even less enthusiasm.
Samsung Galaxy owners were particularly unimpressed, with only six per cent interested in upgrading.
Blackberry owners were the second most supportive of the 5S behind existing Apple users, with 13 per cent saying yes to upgrading.
Of the 5S’ announced features, the fingerprint scanner embedded in the phone’s home button captured the attention of users most, 30 per cent of those interviewed finding it the most appealing addition, while the 5S’ new low-light camera feature trailed second in interest. 40 per cent of people found nothing appealing about the new phone.
Guy Potter, director and market researcher at Usurv, said: “While 31 per cent of iPhone users wanting to have the new iPhone 5S can hardly be called a failure, the desire for the phone does seem muted, with fewer people immediately excited by the device than for last year’s model.”
“Of the new features, only the fingerprint reader seems to have caught people’s attention. The brand is under pressure to deliver excitement and innovation at every launch and this time the initial mood indicates that in that sense it has failed.”
Although the 5S appears to be struggling to drum up interest, the also-announced iPhone 5C looks to be attracting potential customers with its lower price range, available from the equivalent of £63 ($99) on a two-year contract in America.
40 per cent of iPhone users said they had previously been put off buying an iPhone due to the high cost, which was echoed by a majority of Nokia users (59 per cent). The iPhone 5C’s lower price might attract customers after an iOS experience without paying for the top-end 5S model.
“The fact that a significant slice of people had been put off buying an iPhone in the past could suggest that Apple might be able to tap in to a wider market with the lower priced iPhone 5C,” commented Mr Potter.
“However it’s difficult to say whether the price is actually low enough and how operators will price it in their contracts.”

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