iPhone owners keener on paid apps than Android owners

February 25th, 2010, 14:46 Posted By: wraggster

New research from AdMob shows Google has work to do if it wants Android to be as big a market for paid apps as iPhone.
The company's January Mobile Metrics report includes a survey of consumers, which finds that while 50% of iPhone users buy at least one paid app a month, only 21% of Android users do.
The survey also focused on overall downloads - free and paid. On average, iPhone and Android users download nine new apps a month, while Palm webOS users download six.
However, iPod touch users download an average of 12 apps a month, making the device top dog in this metric.
What's more, iPod touch owners use apps more, spending an average of 100 minutes a day using applications, compared to 87 minutes for webOS users, 80 minutes for Android users, and 79 minutes for iPhone users.

The iPod touch is clearly appealing to a younger audience, too. AdMob says 78% of iPod touch users are younger than 24, and that the average iPhone user is 14 years older than the average iPod touch user.
The survey also found that 73% of Android users are male, compared to 56% of iPhone OS users (including both the iPhone and iPod touch).
Another interesting finding from the report: 17% of AdMob's ad requests in January came from non-phone devices - up from 12% in July last year.
The company also asked people if they were interested in buying an iPad. 16% of iPhone users said they were, compared to 11% of webOS users and 6% of Android users - with the latter group equally interested in buying a Kindle.
The survey focused on 960 respondents, although one gap is that BlackBerry owners weren't canvassed, since AdMob doesn't serve ads into BlackBerry apps.

http://www.mobile-ent.biz/news/36174...Android-owners

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