iPhone has the hearts – and budgets – of big brands | Apple News

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iPhone has the hearts – and budgets – of big brands

November 5th, 2009, 17:44 Posted By: wraggster

Guinness, Nike, Pepsi, Tesco, Disney, Volkswagen and Starbucks are among the many big brands who have launched their own iPhone apps in the last two months alone.
A rundown of recent App Store releases on sister site ME reveals that not only are these brands focusing almost exclusively on iPhone, but that they're making use of key platform features like GPS, connectivity, social networking and in-app payments.
By contrast, rival App Stores like Android Market, BlackBerry App World and Ovi Store are looking decidedly light on these kinds of apps, despite theoretically offering a much larger audience.
Their challenge right now is to seize back mindshare from Apple among the big brands, not to mention correcting some of the problems that have stopped brands from venturing beyond the App Store.

http://www.casualgaming.biz/news/294...-of-big-brands

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