The Samsung Galaxy S III is regarded by many to be the best phone on the market today, but it's already being trumped by the iPhone 5.
Mobile advertising network Chitika has said that the iPhone 5 is generating more traffic across its network than the GS3.
It has been less than a month since the release of the latest Apple handset, while Samsung's flagship device has been available for months, but the new iPhone has a 56 per cent share of all traffic produced by the two devices.
Chitika said: "Record-breaking sales numbers, along with new 4G browsing speeds which encourage data usage, are the most likely explanation for this tremendous growth."