iPhone 5 remains UK's most popular smartphone

June 3rd, 2013, 21:46 Posted By: wraggster

Samsung Galaxy S4 unable to topple Apple’s flagship smartphone.
Despite backing its new Galaxy S4 smartphone with a record-busting promotional campaign, Samsung has failed to steal the crown of Apple’s iPhone 5 as the most popular smartphone in the UK, Mobile Magazine has reported.
The iPhone 5 was shown to be the UK’s most popular smartphone after uSwitch’s mobile tracker for May found that the Apple flagship device came out on top in terms of live searches, pre-orders and sales.
However, the mobile tracker revealed that Samsung had more devices overall in the top ten with five, whereas Apple only found two of its smartphones in the top ten.
Ernest Doku, telecoms expert at uSwitch.com, commented: “While the Galaxy S4 has been an unmitigated success on a global scale, price drops and special offers barely a month after launch shows that the heavily-hyped device has needed a bit more oomph to make waves in the UK market.
“As interest from the hardcore tech fans has waned, Samsung really has had a fight on its hands to wrestle some of that broader consumer attention away from Apple – even with a feature-rich handset like the S4.”
He concluded: “In terms of June, all eyes are towards Nokia’s Lumia 925, set for a mid-month launch. Taking the Windows Phone-powered Lumia 920 as a template and delivering a leaner, camera-focused sequel, it will be interesting to see whether an impressive iteration can stir up a seemingly static table for the summer.”

http://www.mobile-ent.biz/news/read/...rtphone/021513

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