The iPad launched in the UK last week, and just days later Apple was trumpeting 2m devices sold worldwide.
It was a great week for Jobs and the team, but just the beginning of a long and dramatic tale for the revolutionary tablet.
Having tracked iPhone for the last 30 months, we at ME know to expect the unexpected when it comes to Apple.
But having said that, some of the key moments in the iPad story will be utterly predictable.
Here are a few educated guesses of coming events and headlines – in chronological order:
* Britain goes iPad crazy. Fights break out between anxious mums in PC World
* Microsoft says WinPad iPad killer is in development
* 'iPad saved my life' – boy uses Medical App to perform kidney transplant on stricken mother
* 'Ban killer iPad' – heroic lifesaving boy bashes baby sister over head with iPad
* Hilarious clip of boy bashing baby sister over head with iPad becomes runaway YouTube hit
* Steve Jobs proclaims porn-free iPad
* Hustler.com proclaims arrival of 'hot, wet virgins' on site optimised for iPad Safari browser
* Microsoft WinPad still in development
* iPad 2 launches with camera and improved OS. Product is available across thousands of stores, but web designers with rucksacks still queue for hours outside Apple store.
* Early adopting iPad 2 buyers dismiss iPad 1 as 'utter piece of shit'
* Google launches Nexus Pad tablet running Android
* Apple sues Google
* Google sues Apple
* Microsoft WinPad still in development
* First movie to feature iPad product placement is a terrifying thriller about web designers
* Daily Mail starts campaign for iPads to ship with free stands after epidemic of back injuries. Petition handed to Regent Street store manager by weeping boy in neck brace.
* Muggers urge iPad owners to take their devices with them when they go out. "It's not helping us at all that people just tweet with them in front of the telly. How are we supposed to nick them from people's living rooms? We're muggers, not burglars for God's sake," says a spokesman
* iPad 3 launches
* Early adopting iPad 3 buyers dismiss iPad 2 as 'beneath contempt'
* Microsoft WinPad coming soon
* Steve Jobs announces plan to develop iPad 'C5' car
* Apple files for bankruptcy