iPad taking a bite ou ...

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iPad taking a bite out of netbook sales, says Morgan Stanley

May 6th, 2010, 22:25 Posted By: wraggster

44% of US consumers planning to buy an iPad are buying it instead of a netbook or notebook laptop, according to a Morgan Stanley/Alphawise survey conducted in March.
The results were published in a report by Morgan Stanley analyst Katy Huberty, which Fortune has some extracts from.
The survey also found that 41% of planned iPad buyers would choose the device instead of an iPod touch, although we're guessing that's not a huge headache for Apple at the moment.
The cannibalisation ratio for e-readers like Amazon's Kindle was 28%, while for handheld games devices like Sony's PSP and Nintendo's DS it was 17%.
It would be interesting to see how these results change - if at all - in any new survey, now that the iPad is available in the US.

http://www.mobile-ent.biz/news/37026...Morgan-Stanley

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