Internet users spend at least a week searching the web each year

May 3rd, 2013, 01:03 Posted By: wraggster

Brands missing out on sales as bulk of users can't retrieve previously viewed pages.
archify has introduced a free Android app, which is designed to make searching the web easier and more personalised. The platform and records pages visited via browsers and social media portals, while also collecting data from texts and calls.
The startup surveyed 2,000 internet users and has released some alarming figures to complement the launch of the app, discovering that most users spend at least 6.5 days (156 hours) a year completing searches online.
Despite browsing with such zeal, 75 per cent of web users can't find previously viewed pages, and 41 per cent say the loss has prevented the purchase of products online, which in turns leaves a hole in the pockets of businesses.
81 per cent of users aged 16-34 use more than one device to search the net, dipping to 44 per cent for over 45s. PCs are still the dominant form of web browsing, but 20 per cent of 16-24 year olds say they use their mobile more.
38 per cent of respondents make at least ten unique searches a day, while ten per cent conduct more than 25. Meanwhile, men are more likely to track content via bookmarks than women, at 62 per cent and 57 per cent respectively.
Max Kossatz, co-founder and CEO, archify, said: "People are spending more and more time searching for web pages they have previously visited, often without success. Add to this trying to track pages viewed via social media sites, or through different devices such as mobile phones and tablets, and it is getting incredibly hard to keep track of where you have been online.
"Many users find themselves using the same search term on their web browser, Google, Facebook, Twitter and Gmail. The new archify app will help users organise their online experience by providing more personalised searches and access to the sites they have visited across multiple devices."

http://www.mobile-ent.biz/news/read/...ch-year/021253

There are 0 comments - Join In and Discuss Here