InMobi reveals new App Publish distribution service

March 27th, 2013, 23:25 Posted By: wraggster

Will support app deployment to more than 130 Android stores in a matter of clicks.
Mobile advertising network InMobi expanded its jurisdiction into the app space over the past year, acquiring app monstisation startup MMTG Labs back in July and launching an engagement solution for developers and publishers in November.
The company now announces Android app store distribution platform, App Publish, which is powered by theapp distribution tech acquired through the takeover of Metaflow Solutions. It says the free-to-use tool is the first of its kind, enabling developers to publish apps to 130 stores worldwide 'in just a few clicks,' with payments and other content all managed in one dashboard.
Google Play has more than 700,000 apps and InMobi notes that discovery is an issue, while the likes of GetJar, Mobango and others, which support billions of downloads a year, still present developers with challenges.
App Publish claims to overcome the following problems:
* Publishing to each app store independently
* Navigating complex international laws
* Various platforms’ widely varied aesthetic and informational requirements
* Difficulties tracking and reporting download and install figures
* The challenges of collecting revenue from smaller or international platforms in a timely manner
Girish Prabhu, head of product management for developer platforms InMobi, said: "Paying for position and app discovery on Google Play is becoming increasingly expensive and ultra-competitive. The launch of App Publish serves to meet the mass desire from app developers to compete in multiple channels in a simple, profitable way. Early beta testers of App Publish have seen 30 per cent more downloads through these new app store channels."
Matt Siedel from 5C-Basic GmbH & Co. KG, an early adopter of App Publish, added: "As we’re a small, independent developer, App Publish enables us to reach out to users around the world. It helps us focus our energies on creating compelling applications rather than having to deal with complex app store submission requirements."
Find out more about App Publish here – http://inmobi.com/app-publish.

http://www.mobile-ent.biz/news/read/...publish/020969

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