If App Store's Trademark Is Generic, So Is Windows'

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March 3rd, 2011, 00:34 Posted By: wraggster

In response to Microsoft's attempt to dismiss Apple's 'App Store' trademark application, Apple references Microsoft's claim to the Windows trademark. 'Having itself faced a decades-long genericness challenge to its claimed WINDOWS mark, Microsoft should be well aware that the focus in evaluating genericness is on the mark as a whole and requires a fact-intensive assessment of the primary significance of the term to a substantial majority of the relevant public.'"http://apple.slashdot.org/story/11/0...-So-Is-Windows

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