Huawei dreams of terminating Samsung and Apple with €449 Ascend P6

June 18th, 2013, 23:41 Posted By: wraggster

Says the 6.18mm thick device will look to do battle with Galaxy S4 and iPhone 5 and 6.
Huawei staged a grand global launch of its new Ascend P6 at the Roundhouse in London's always quirky Camden Town this afternoon, opening the event with a light show reminiscent of something one may see at a dance music festival.
Once guests suffering from epilepsy had been escorted to A&E, a rather attractive blonde took to the stage to introduce Huawei CEO Richard Wu, swiftly realising her error to correctly introduce the chief as Richard Yu.
Yu, said: "The theme behind the P6 is elegance with edge. We take the brand slogan 'Make it possible' seriously because our goal is to make impossible things possible. We want to change the industry's innovation.
The metal-based Ascend P6 is touted as the world's slimmest smartphone due to its 6.18mm thickness – there's a reason this particular date was chosen for the launch – and will retail for €449. The handset also comes with a 4.7-inch screen and a 1.5GHz quad-core processor.
Huawei claims the camera was a very important when developing the handset, which sports an 8MP rear camera and a 5MP front-facing camera, powering it with an 'IMAGESmart Engine'.
The camera's 'auto scene recognition' feature will instantly adjust dependent on whether the snapper is indoors, outdoors, and whether it is day or night. The presentation compared the images to those taken by the Galaxy S4 and iPhone 5, noting that the P6 is superior. Meanwhile, those that love taking pictures of their food before guzzling it can expect to make their grub look even more beautiful with the 4CM macro view feature.
The device will launch in its native China today, while it will be available in 19 countries by the end of July, which will rise to 100 by the fourth quarter. Orange, Three, Vodafone, O2, and T-Mobile are among operator partners.
Nick Woodley, lead designer of the Huawei's London design centre insists paper was the inspiration behind the P6. No, really. While Samsung says its devices are designed for humans – you don't say – Huawei believes smartphones have replaced books and considered this when producing the P6.
Woodley, said: "We believe we've achieved world class design with the Huawei P6. We had to find the balance between advancing technology and what people what.
"The smartphone has replaced our paper and we considered this to keep the balance when making the product. We observed the curve of page turns and beyond, and the final build quality feels excellent."
The device is based around three principles; design for outer beauty, camera for discovering beauty and user interface for inner beauty.
The P6 runs on a Huawei-adapted version of Android called Emotion UI, which claims to offer hundreds more enhancements than the standard version of the Google OS.
It comes with a Me Widget for customising all content; news, music, travel and so on, with the latter changing based on the user's location. Cloud-based storage is also on offer, while Power Manager will allow the user to monitor their battery consumption.
Huawei acknowledges that security is a big concern for many mobile users, which is whyPermission Manager will provide users with the means to control the information they share with apps and websites.
AirSharing is also on-board. The feature supports the increasing trend of content sharing between users and also the rise of the second-screen, enabling users to beam images and games to the TV.
Meanwhile, more than 1,000 themes can be downloaded online and the device comes in black, white or pink and has an array of different coloured accessories and styles.
Yu admitted that the likes of Samsung and Apple have a larger marketing budget, but that it won't stop Huawei from reaching consumers. "We aim to compete with the likes of the Galaxy S4, the iPhone 5 and the iPhone 6. We want to provide products at a reasonable price, with better innovation and better design to win consumers from competitors.
"Rivals have a larger marketing budget, but they also charge more for their phones. We offer devices at a lower price than rivals and we're still making more investment into marketing. Winning the trust of consumers is the most important thing to us."

http://www.mobile-ent.biz/news/read/...cend-p6/021648

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