Half of US women view movie clips on their mobile phones

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July 14th, 2012, 22:41 Posted By: wraggster

Probably dribbling over topless footage of Ryan Gosling.
New data from mobile video service Vuclip shows that 78 per cent of US women reckon they're spending more and more time viewing mobile content.
In fact, 55 per cent spend more than 30 minutes a day viewing mobile videos, while 60 per cent use the tech primarily for entertainment.
Specifically, 50 per cent are watching movie clips, the most popular form of content ahead of news, sports and celebrity gossip.
Judith Coley, VP of marketing, Vuclip, said: "Today's woman is busy, engaged and full of life. She wants to make the most of every moment and when she takes a break, she's increasingly turning to her mobile phone for entertainment."
In comparison, 70 per cent of men turn to entertainment, with movies and sports at the top of the mind.

http://www.mobile-ent.biz/news/read/...-phones/018627

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