Greystripe to Offer Mobile Games From Sega

Greystripe to Offer Mobile Games From Sega

May 13th, 2008, 18:41 Posted By: JKKDARK

via Business Wire

Today Greystripe, the world’s leading distributor of ad-supported mobile games and applications, announced another Tier-one game publisher deal to distribute free mobile games from world-renowned game publisher, Sega.

Three classic game titles from the Sega collection will be delivered across mobile phones worldwide through all 50 of Greystripe's Catalog Platform partners in addition to GameJump.com, the world's largest ad-supported mobile game portal. Additionally, Sega will monetize their mobile game content via Greystripe's AdWRAP advertising network, which includes brands like Diet Coke, Yahoo!, New Line Cinema and eBay.

“Sega has selected to be a part of the Greystripe’s distribution network of sites as it opens up the category to a whole new market of consumers,” said Linda Chaplin, VP of Mobile at Sega. “The ‘free games’ proposition allows consumers to try mobile games without risk and we’re confident that our brands and commitment to quality will convince consumers to stay and continue gaming on their mobile phones.”

To launch the partnership, Sega and Greystripe are launching three popular mobile games:

* Sonic Jump – Go vertical with Sonic the Hedgehog. Play through familiar fast-paced action with an addictive new style as Sonic jumps from platform to platform in a race to stop the evil Dr. Eggman.
* Afterburner II – A classic Sega arcade favorite, players can use their mobile phones to jump into the cockpit of a fighter jet and combat swarms of supersonic enemy fighters.
* Golden Axe – In the epic “side-scrolling beat ‘em up” Golden Axe, choose one of three powerful heroes to embark on an adventure to save the land of Yuria from the evil forces of Death Adder!

“Besides being the biggest name in gaming, Sega has incredible IP and truly understands the move to mobile with their classic game titles,” said Michael Chang, CEO of Greystripe. “Our partnership with them is a huge win for our end users and demonstrates that Greystripe is able to bring the biggest brands to the mobile gaming audience.”

Greystripe also recently celebrated 50 million downloads of the popular games – including titles from Sega, Digital Chocolate, Vivendi Games Mobile and Hands-On Mobile – found on GameJump.com, Greystripe’s proprietary mobile game portal.

Greystripe's patent-pending AdWRAP technology automates the process that enables advertisements to be wrapped directly with mobile games and applications without any complex coding and development for the content owner. AdWRAP provides game publishers, Web and mobile media portals, and carriers with an additional source of revenue, while simultaneously building customer retention and loyalty.

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